Strategy

We work with our clients to define and develop their businesses, ensuring that their products and services generate the desired results. Our strategy services include – corporate, operations, marketing, sales, repositioning and growth strategies

We have developed strong expertise in developing corporate and business strategies for our clients. We work with them to define their business – establish its purpose, and create strategic plans that aim towards meeting set targets and goals, as well as helping them capture value from competitors, customers, and suppliers; competing successfully for market share and increasing the overall market potential.

In terms of growth and repositioning strategies, we work with our clients to develop growth strategies by key areas such as market opportunities and assessing the organization’s capability to deliver on its promise. We also help clients maximize expertise by giving their products a new look, creating awareness and new markets, and constantly measuring and refining the production processes in ways that will produce optimal results.

Marketing Strategy

Ciuci Consulting is also in the business of creating awareness and demand for our client’s products or services. We leverage our experience in the local environment to develop strong competitive advantages for the companies we work for. Some areas that we might consider during our work with our clients include:

Channel Management

We help our clients identify the most appropriate channel(s) through which products can be distributed and also develop systems and mechanisms for managing the channels.

Customer Insight

We employ our diverse research methods in gathering customer data and implementing it into some type of application that enhances consumer insight and decision making for our clients.

Customer Loyalty

Through tested methods, Ciuci helps its clients to increase the loyalty of customers and other stakeholders. We see customer loyalty as a key ingredient of profitability customer satisfaction often leads to customer loyalty which leads to profitability.

Customer Relationship Management

We help our clients develop an effective system for identifying and targeting potential high value customers, planning and implementing marketing campaigns with obvious goals and objectives; and utilizing customer feedback to manage customers in an organized way.

Branding

With companies that desire change (such as name, logo, and slogan) and a new market, our company can help you create a symbolic embodiment of all the information connected to your product/ services to create associations and expectations around it.

Pricing

We assist our clients in establishing pricing structures that ultimately enable them to meet their profit goals, sales goals and positioning goals.

Marketing Spend Efficiency and Effectiveness

At Ciuci, we are ever ready to work with our clients in planning their marketing budget to ensure that the maximum mileage is achieved.

Sales Strategy

Sales involves activities such as cultivating prospective buyers in a market segment; conveying the features, advantages and benefits of a product or service to the lead; and closing the sale. In developing a robust sales plan for our clients, we consider the following:

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