Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.
Did you know that the COVID-19 pandemic created “the largest disruption of education systems in history, affecting nearly 1.6 billion learners in more than 190 countries and all continents?”[1] According to the United Nations, the closure of schools and other educational institutions impacted approximately 94% of the student...
Over the years, consumers’ options for transportation and mobility have expanded with the gradual introduction of ride-hailing services. The demand for these services has made the industry gather moat globally and locally. In this industry – and most service-providing industries – the experience of customers is a key influencer...
Did you know that acquiring a new customer may cost a business 5 to 25 times more than the cost of retaining an old one?[1] Attracting new customers is not only expensive, but time-consuming. Loyalty is extremely beneficial to businesses as it leads to repeated purchases, higher revenues, and referrals...
In today’s business ecosystem, digital transformation is not just forward-thinking, it is survival. It focuses on the integration of digital technology into various aspects of businesses, which essentially transforms the value delivered to customers, the culture and operation of the business. Digital platforms have become important tools for meeting changing...
Beverages constitute an integral part of our diet and are usually consumed for different reasons – thirst, taste, energy, hunger, boredom, fun, to cool down, and even warm-up. Many beverages are also part of our social occasions with family, friends, at special events, and holidays, which further increases the...
School closures due to the COVID-19 pandemic has affected over a billion students globally.[1] The extended lockdown of educational institutions has significantly interrupted learning, putting additional stress on the overall education system, particularly in developing countries. With schools around the world being forced to adopt virtual learning methods conducted through...
Beyond the wet markets of Wuhan, the coronavirus has ravaged other markets, economies and lives in at least 210 countries[1] as at 10th May 2020. It has caused several deaths, millions of job losses, lulls in economies, and it comes as no surprise that stock markets all over the world...
The Spanish Flu of 1918, which lasted for two years and infected approximately 500 million people worldwide has officially been named as the deadliest pandemic in modern history.[1] While the first strain caused by an H1N1 virus[2] was not particularly deadly, the second wave came with a vengeance.1 With over 3 million...
COVID-19 has continued to hinder global economies and may lead to a global recession.[1] So far, the pandemic has disrupted economic activities in over 210 countries. Most apparent, is its impact on global stock markets and international trade. The oil and gas sector in Nigeria – our main export...
Well-being, corruption perception, global competitive and misery indexes are used for measuring a country’s economic performance. This article will focus on the misery index– which shows how happy or miserable a particular populace is. Given the rapid increase in the number of confirmed cases of COVID-19 in Nigeria, the...
