Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.
Despite this huge contribution to Nigeria's economy, Nigerian SME's still face such challenges as the high cost of doing business, poor management expertise, unfavorable government policies, inadequate market analysis, and lack of innovation amongst others that impair growth and development. Before downloading, kindly fill the form...
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It is apparent that although several Nigerians believe in the existence of the coronavirus, they lack adequate knowledge about the virus and do not strictly follow the COVID-19 safety protocols. The pandemic has exposed the long-standing underfunded and under-resourced healthcare system in Nigeria. The state...
Due to the impact of the COVID-19 pandemic, the functional beverages market was projected to experience a decrease of 2.5% from $128.66 billion in 2019 to $125.39 billion in 2020. Notwithstanding, analysts have predicted a growth rate of 8.07% in 2021 which will be...
The skills required in the world of work today are fast-evolving, with technology, globalization, and most recently the coronavirus pandemic playing significant roles. Technologies like automation, robotics, and artificial intelligence are shaping how we work, where we work and the skills we need to work. With globalization, markets across...
Health care workers are perhaps the most important category of employees in the world’s labour force. They play a critical role in facilitating and promoting quality health care for the world’s population as well as providing essential services that prevent and treat diseases, sicknesses, injuries, etc. The recent COVID-19 pandemic...
Did you know that the COVID-19 pandemic created “the largest disruption of education systems in history, affecting nearly 1.6 billion learners in more than 190 countries and all continents?”[1] According to the United Nations, the closure of schools and other educational institutions impacted approximately 94% of the student...
Over the years, consumers’ options for transportation and mobility have expanded with the gradual introduction of ride-hailing services. The demand for these services has made the industry gather moat globally and locally. In this industry – and most service-providing industries – the experience of customers is a key influencer...
Did you know that acquiring a new customer may cost a business 5 to 25 times more than the cost of retaining an old one?[1] Attracting new customers is not only expensive, but time-consuming. Loyalty is extremely beneficial to businesses as it leads to repeated purchases, higher revenues, and referrals...
In today’s business ecosystem, digital transformation is not just forward-thinking, it is survival. It focuses on the integration of digital technology into various aspects of businesses, which essentially transforms the value delivered to customers, the culture and operation of the business. Digital platforms have become important tools for meeting changing...
Beverages constitute an integral part of our diet and are usually consumed for different reasons – thirst, taste, energy, hunger, boredom, fun, to cool down, and even warm-up. Many beverages are also part of our social occasions with family, friends, at special events, and holidays, which further increases the...
