About Ciuci Consulting

Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.

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Project History

Ciuci Consulting has successfully undertaken over 200 projects with significant social and economic impact.

 

 

Some of Our Industry Work

Fashion and Hospitality

Type of client

Fashion and cosmetics company

Location

Nigeria

Nature of work

Expansion strategy

Description

Developed and supported the implementation of an expansion plan with focus on improving the product portfolio

Lifestyle and entertainment company

Nigeria

Start-up and ecommerce strategy

Coordinated the establishment of a clothing company and ecommerce platform

Major hotel brand

Europe

Outsourcing assessment

  • Performed an assessment to determine if a hotel’s laundering services should be outsourced
  • Developed various financial model scenarios
  • Presented findings to Senior Management and Board of Directors

Fast Moving Consumer Goods (FMCG)

Type of client

Local company with intention to import dog food

Location

Nigeria

Nature of work

Market study

Description
  • Determined the market size of the Nigerian dog food market
  • Profiled existing brands in the market and established their market share
  • Developed an entry strategy into the Lagos dog food market

Local patisserie company

Nigeria

Business plan

  • Assessed the visibility of establishing a patisserie in the chosen location
  • Profiled existing competition for the proposed patisserie
  • Recommended the most effective Go-To market strategy

Local distributor of international alcoholic beverage

Nigeria

Investor document

  • Established the market size for alcoholic beverage in Nigeria
  • Showed the current and projected alcohol consumption pattern
  • Shoed the return on investment investors stand to get by investing in the Nigeran alcoholic beverage industry

Fast Moving Consumer Goods (FMCG)

Type of client

An international safety matches producer

Location

Nigeria

Nature of work

Market study

Description
  • Established market size of the Lagos safety match market
  • Analyzed needs, buying patterns and preferences of the Lagos matches user
  • Developed an entry strategy into the Lagos matches market

A multinational food corporation headquartered in France

Nigeria

Business plan

  • Conducted interviews, surveys and focus groups in key states in the six geopolitical areas of the country
  • Established the market size of the Nigerian diary market
  • Identified top investment targets with their rank based on quantitative and qualitative parameters such as demand for their products, size of distribution network and perceived market risks

An international confectionary company

Nigeria

Market study

  • Determined market size of the Nigerian Lollipop and Bubble Gum market
  • Recommended the most effective Go-To market strategy to ensure acquisition of significant market share

Health

Type of client

Religious organization

Location

Nigeria

Nature of work

Growth strategy

Description
  • Comprehensive growth strategy highlighting the proposed future state, current state and future state gap and financial, skill, service, staff and infrastructure requirement for future state

Local hospital

Nigeria

Acquisition

  • Carried out a critical assessment of a hospital located in Lagos with a view to determining its condition and value
  • Negotiated on the proposed sale of the hospital

An international confectionary company

Nigeria

Visual brand creation

  • Created visual identity and strap line for one of the health initiative of a government parastatal

Financial Service

Type of client

Mid-tier commercial bank

Location

Nigeria

Nature of work

Corporate strategy

Description
  • Comprehensive growth strategy aimed at defining key objectives and actions for

Mid-tier commercial bank

Nigeria

Segmentation exercise

  • Customer segmentation exercise aimed at defining customer segments and determining most profitable and high potential customers for better market focus and resource allocation

Mid-tier commercial bank

Nigeria

IT audit

  • Conducted a comprehensive IT audit which involved an extensive review of the company’s IT infrastructures, system and processes with the objective of optimizing IT investments and service delivery

Oil and Gas, Financial Service and Entertainment

Type of client

Indigenous oil and gas company

Location

Nigeria

Nature of work

Operational restructuring

Description
  • Conducted an organizational assessment and restructuring of an oil and gas company
  • Developed a comprehensive company policy that included reporting lines procedure and HR policies

Religious organization

Nigeria

Facility management plan

  • Developed a comprehensive facility assessment report for a large church facility
  • Developed facility management plan for a large church facility

Leading financial institution

Nigeria

Financial training

  • Developed financial training content and schedule for leading financial institution
  • Developed training script and videos for leading financial institution

Local media house

Nigeria

Feasibility study

  • Conducted a study to determine the viability of establishing a children focused television station
  • Established the viable target market and ideal business model

Oil and Gas

Type of client

Indigenous oil and gas company

Location

Nigeria

Nature of work

Business case

Description
  • Developed a business case for the development and supply of biofuel to an existing off-taker
  • The business case contained detailed implementation plan for producing biofuel and the start-up requirement for the producing the same in Nigeria

Indigenous oil and gas company

Nigeria

Feasibility study, Business case, Investment Memorandum

  • Conducted a study to determine the viability of establishing an LPG business in Nigeria
  • Upon establishing the viability of the business, a business case and an investment memorandum was developed

Indigenous oil and gas company

Nigeria

Strategy

  • Developed the strategic framework for transforming an existing indigenous oil and gas company into a world class holding company

Power, Infrastructure and Technology

Type of client

Indigenous mining company

Location

Nigeria

Nature of work

Investment document

Description
  • Conducted a market assessment to determine the size and value of the target mine field
  • Developed an investment document for the mining company

Private road infrastructure company

Nigeria

Business plan

Sales pitch

  • Developed a viable business plan for a road infrastructure company
  • Developed a comprehensive sales pitch

Social networking and blog site

Nigeria

Business case

Implementation strategy

Project management

  • Developed a comprehensive business case and implementation strategy for online social networking and blog site
  • Managed the development of the website for the social networking site

Public Sector, FMCG and Education

Type of client

Government parastatal

Location

Nigeria

Nature of work

Road sector strategy

Description
  • Formulated credible scenarios for the development of the federal road sector
  • Developed high level planning model and framework for transparent tracking of strategy implementation

Multi-national FMCG company

Nigeria

Feasibility study

Market entry strategy

  • Conducted a study to determine the size of the Nigerian dairy market
  • Analyzed consumer spending patterns on milk
  • Developed an entry strategy into the yoghurt market

Foreign investment company

Nigeria

Implementation strategy

  • Conducted a study to ascertain the practicality of a nation-wide educational portal in Nigeria
  • Developed an implementation strategy and content for the deployment of the portal

Technology

Type of client

Computer and internet investor (UAE)

Location

Nigeria

Nature of work

Feasibility study

Business plan

Description
  • Conducted study to validate opportunity to develop a personal computer (PC) assembly plant
  • Developed a comprehensive business plan for wireless internet company

Prepaid phone card company

Nigeria

12-month interim head of strategic planning

Product development

Project management

  • Developed strategic plans and monitored company performance
  • Designed strategic products and programs including one-of-a-kind private label program for ‘virtual’ phone card providers
  • Led entire project from procurement to marketing, national rollout and sales and formation of strategic alliances

Nigerian internet service provider

Nigeria

Operational strategy

  • Developed a comprehensive operation manual for a leading WIMAX internet provider
  • Developed a comprehensive report detailing the technical, commercial and logistical function within the organizations operations.

Technology

Type of client

Technology consulting firm

Location

Nigeria

Nature of work

Corporate portfolio strategy

Description
  • Comprehensive country with focus on marketing sales, product portfolio development, operational planning

City-wide wireless internet company

Nigeria

Commercial rollout of Nigeria’s first WiMAX network

 

Branding

  • Led the commercial rollout of Nigeria’s first WiMAX network through a public-private partnership
  • Developed a consumer-centric brand identity

One of the Nigeria’s leading software companies

Nigeria

Business development

(12 months)

 

Project management

(12 months)

  • Increased and managed client base
  • Provided business knowledge and support in designing robust solutions including specific portals
  • Implemented a CRM solution for an insurance company and intranet solution for a bank

Technology

Type of client

West African telecom carrier

Location

Nigeria

Nature of work

Set-up of commercial department

 

Country-wide infrastructure rollout project

Description
  • Set up fully operational commercial department including units such as business development, business performance, market research and analysis, strategic planning, business modeling and brand management
  • Developed the roll-out strategy for a nationwide fiber optic network including related business models and financial models

Investment company based in the United Arab Emirates

Nigeria

Sales and distribution launch strategy

  • Comprehensive market entry strategy for a new GSM entrant into the Nigerian market

Investment company based in the United States

Nigeria

Market study

  • Conducted a market study on the viability of a mobile virtual network business in Nigerian
  • Conducted a feasibility assessment and developed a business plan for the proposed new entrant
  • Solutions including specific portals

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