About Ciuci Consulting

Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.

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Author: Ayomide Akinroyebi

Nigeria’s large population coupled with the rapid spread of Internet-enabled mobile phones and the growing access to broadband makes the country’s e-commerce market one of the most attractive in the African continent. According to the former Minister of Communication Technology, Dr. Omobola Johnson, Nigeria’s electronic...

Profitable Customer Behaviour refers to trends and habits of customers that lead to increasing profits for an organisation.  For retail banking, these are customers’ characteristics that directly relate to banking products and services. Some profitable consumer behaviours for retail banks to monitor include: Positive customer...

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