Carving a Niche in The Nigerian Makeup Industry

The makeup cosmetics industry has grown from its ancient roots to become a global multi-billion dollar industry projected to reach $41.4 billion by 2015. Solid, dynamic and fast moving, it represents over 15% of the whole cosmetics industry with products such as face make-up, eye make-up, nail make-up and lip make-up.Face makeup cosmetics represents the leading market segment, with over $12 billion in sales revenue in 2010 and accounting for more than 35% of overall make up cosmetics market value.