Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.
Before the emergence of Quick Service Restaurants (QSR) also known as Fast Food Restaurants in Nigeria, small food shops or canteens were the common source of ready to eat food. These food outlets were strategically positioned at street corners and market squares, usually selling a...
With a $510 billion economy growing at 7.1% annually, retail and wholesale trade represents majority of the growth potential. Over 40 million Nigerian households are in the consuming class and earn an income of more than $7,500 annually. Consuming class or consuming households refers to...
The world is fast becoming a global village and a necessary tool for this process is communication, of which telecommunication is a key player. Telecommunication tools have evolved from a simple communication device for voice calls to complex tools that support voice and data services...
With a total land area of 92 million hectares and favourable weather conditions, agriculture has remained one of the drivers of Nigeria’s economy, contributing $112 billion to its GDP in 2013. On 28.2 million hectares of arable land, a wide range of food crops and...
Following the trend of 2013, Nigerian banks have continued to wade through tides, finding ways to thrive amidst changes in the regulatory and business environment – with the outcome of each bank’s strategic response becoming more quantifiable. Despite the change of its helmsman, the Apex...
In the second quarter of 2014, the government released “rebaised” figures of the economy showing a GDP of $510 billion in 2013 (compared with $270 billion that was previously reported). This clearly confirms Nigeria’s position as the continent’s largest economy with South Africa a distant...
The makeup cosmetics industry has grown from its ancient roots to become a global multi-billion dollar industry projected to reach $41.4 billion by 2015. Solid, dynamic and fast moving, it represents over 15% of the whole cosmetics industry with products such as face make-up, eye...
Crowdfunding is the practice of funding a project, venture or initiative by raising small amounts of money from a large number of people, usually through the internet. This project, venture or initiative could be a nonprofit, political campaign or start-up company. Crowdfunding began as an...
Mobile Number Portability (MNP) was first introduced in Singapore in 1997, after which both the United Kingdom and the Netherlands adopted it in 1999, with a number of other countries in Europe, America and Africa (South Africa – 2006, Ghana – 2012) following suit. By...
As Africa’s largest telecom market with over 100 million subscribers, Nigeria has remained a top priority for telecom investors. In the last decade, the industry has attracted foreign direct investment in excess of $25 billion, driven largely by the revision of the telecom sector policy...
