About Ciuci Consulting

Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.

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The word brand is an adaptation of the original Old Norse word “brandr” meaning an identifying mark on livestock done with a heated iron rod. Back then, these “brandrs” were the only way owners could identify their livestock from others[1]. In other words, brands were...

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