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Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research, and human capital development.

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Wizkid, Davido and Simi Top in Asaba Music Survey

Wizkid, Davido and Simi Top in Asaba Music Survey

How one feels is the major reason why people listen to music

A survey recently conducted by Ciuci Consulting in Asaba, Delta State shows that people’s feelings/mood is a major driver of why people listen to music. It also showed a number of artistes ranking fairly well in the survey – Wizkid, Davido, Simi, Adekunle Gold, Sinach, Nathaniel Bassey and Frank Edwards.

It is not unusual for people to say that what is required for a hit song is a good beat. Does this mean that the song with the best beat has the most commercial success? Or do other factors not matter? This survey carried out in central Asaba shows that other factors such as the lyrics and the mood of the listener are more important.

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1Comment
  • Chinelo Udeka
    Posted at 08:32h, 07 August Reply

    Very insightful. Nigerian music artistes should become more deliberate with the content of the songs.

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